![]() SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. ![]() ![]() This book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. ![]() The entrepreneurial life - Entrepreneurial integrity: a gateway to small business opportunity - Getting started - Franchises and buyouts - The family business - The business plan: visualizing the dream - The marketing plan - The human resource plan: managers, owners, allies, and directors - The location plan - The financial plan, part 1: projecting financial requirements - The financial plan, part 2: finding sources of funds - The harvest plan - Customer relationships: the key ingredient - Product and supply chain management - Pricing and credit decisions - Promotional planning - Global marketing - Professional management in the entrepreneurial firm - Managing human resources - Managing operations - Managing risk - Managing assets - Evaluating financial performance Includes bibliographical references (pages 601-610) and index Various multi-media instructional materials are available to supplement the text Passcard for access to free 4-month subscription to InfoTrak inserted before title pageĪccompanying CD has "Tools for preparing a simplified business plan." Revised edition of: Small business management / Justin G. ![]()
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